Beth is head of the Enterprise Experience Organization (EXO) for Citizens Financial Group. At Citizens, Beth focuses on enhancing the customer experience via analytics and digital in this role. Areas of responsibility include digital experience design, enterprise customer analytics, customer experience, brand and advertising, communication, and payment strategy. Before heading up the EXO division, Beth was a chief marketing officer and head of virtual channels. Before joining Citizens in 2013, Beth led senior positions with Bain and Company, J.P. Morgan, and Goldman Sachs.
